Advertising Concepts, Decisions, Institutions

Advertising is a sector whose place and importance in the economy is increasing day by day and its size is gradually increasing in our age when the world is rapidly globalizing and turning into a "small" village and communication possibilities are pushing the limits. In the market where hundreds of equivalent goods and services are offered to the taste of the consumers, all roads inevitably pass through "advertising". The saying "There is nothing worse than advertising" explains the indispensable importance of the sector very well. Advertisers, who use creativity to explain the difference of the promoted product and service from others and to win the hearts of the consumers, are fighting a tough fight in the "competition arena" for both themselves and the customers they serve. This book, written by two academics who are experts in their fields, Associate Professor Füsun Kocabaş and Associate Professor Müge Eldem, not only serves the curriculum of communication faculty students, but also appeals to readers who are interested in the subject.



Number of Pages: 239

Year of Printing: 2015


Language: Turkish
Publisher: Iletisim Publishing

Number of Pages: 239

First Print Year: 2004

Language Turkish