Corporate Communication From Theory to Practice

Communication is of great importance in institutions today, as in many other fields. Communication activities, which have decisive features in both internal and external relations, are also vital for the general structuring of institutions. In this context, "corporate communication", defined as an area where "the culture, identity, image and reputation of the institution are created", deserves great attention.

In this work, Z. Beril Akinci Vural and Mikail Bat discuss the subject of "corporate communication" from many different perspectives. They comparatively examine the implications of "corporate communication", which has become a field of study in itself as the communication factor has gained great organizational importance, from a theoretical perspective, and then summarize how to benefit from this theoretical information within a practical framework and possible situations.

Corporate Communication, from Theory to Practice, is a unique resource for understanding both the academic curiosity on the subject and the dynamics within the real sector, with its comprehensive look at a field of study that is gaining more importance day by day in academic and sectoral terms.
(From the Promotional Bulletin)



Number of Pages: 439

Year of Printing: 2013


Language: Turkish
Publisher: Iletisim Publishing

Number of Pages: 439

First Printing Year: 2013

Language Turkish