Mass Communication Theories

Mass Communication Theories, which is the product of a very meticulous and intense study, shows that communication theories are not just a set of information to be memorized, but a deep, subtle and difficult field of study within the social sciences and humanities. Intellectual and methodological differences between mainstream and critical theories in communication sciences; The book, which reveals conceptual-theoretical discussions on the relations between society and mass media from various aspects, is enriched with short life stories, reading passages and suggestions of important names. In simple terms, Burak Özçetin draws a wide range of questions, answers and functioning of many concepts, theories and models, from the Chicago School to names such as Lippmann, Lasswell, McLuhan and Castells, from mass communication models to British cultural studies, from the political economy of communication to the Frankfurt School. While it is a basic resource as a Mass Communication Theories textbook that is a candidate to fill a large gap in the field, it is also a comprehensive guide for those interested in human-society and media relations.

(From the Promotional Bulletin)

Dough Type: 2nd Dough

Number of Printings: 1st Edition

First Print Year: 2018

Number of Pages: 280

Size: 17 x 24